The CW Fights TiVo

In an effort to get viewers to watch commercials and not skip through them via DVR's, the CW is launching an ad campaign along with their network this fall which will feature "Mini-shows" instead of old fashion commercials. An example they give is a blind date type reality show which will only last 2 mins. FINALLY! A reallity show that doesn't make you watch for a whole season before the two people get together then divorce three months later. The CW can jam it all into 2 mins! read more at:
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